Finding the right copy for your website isn’t as easy as you might think. People often make the mistake of assuming that the fabulous wording on a brochure or leaflet will transfer seamlessly and do an equally perfect job online. Unfortunately this isn’t the case.
The copy on your website serves two purposes. The first is to inform visitors about your business, products and services and to keep them updated with news and events. The second – and we would argue equally important purpose – is to help ensure your website has the highest ranking possible in search engine results.
This is achieved by the clever use and density of keywords throughout your copy which will be identified by search engines and enhance your position in their listings.
At Styles Creative we use our professional in-house copywriters to produce text with specific keywords and phrases to deliver the best result.
We are also able to provide tailored, bespoke blog articles and PR copy. We can take existing traditional marketing literature and re-write it for online use, as well as providing supporting copy for new projects.
Search engine ranking will also be improved by regular updates and changes to content. A simple way of doing this is with the addition of a blog. Weekly entries with keyword-rich news will help to keep your website well placed and direct more traffic to your website. We are able to create unique copy and update your website for you, giving you a fully optimised and updated website while you concentrate on your business.
Website copy needs to conform to certain ‘rules’. Browsing web users prefer concise information in short, relevant sentences. If the first few lines don’t provide an answer to their question they are likely to leave the website and try another. However, once they find a website which promises to give them what they are looking for, they are happy to invest more time on the site and welcome extended information.
Does the copy on your website say just the right things about your business? If not, contact Styles Creative to discuss how we can help to drive more visitors to your site, and how to hold their interest.
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