WheelieBinCovers.co.uk is an in-house venture run by Styles Creative. After coming across this product we recognised immediately that it filled a gap in the market. Wheelie bins have become an essential part of our lives and like them or loathe them, we all need to find room for them – but we don’t want to see them. Wheelie bin Covers are a perfect way of hiding bins away from view.
Having identified a great product we decided to produce a fantastic e-commerce store where customers can easily purchase a Wheelie Bin Cover, which would be delivered flat-packed for easy home assembly.
The Project
Although an in-house project, it was important to present wheeliebincovers.co.uk as a stand-alone entity. There were a number of factors to be considered when planning the website.
- In order to enhance search engine positioning for the online store, a premium website name (URL) would be needed.
- A simple yet clever design for the site’s name would begin the branding process, and this would be followed through with a sympathetic, attractive design for the website.
- The website would feature sharp, professional photography from our in-house team and a video with audio clearly demonstrating the key features of the product to customers.
- A secure and fast online purchasing system would be included, with clear access to telephone numbers and email contact for customer queries.
- A Contact page for easy communication from users, which would enable data capture for future marketing purposes.
- A News page to inform users of relevant news items would be included to encourage visitors to return to the site regularly and would give added-value to the website.
- The website would also feature a page of appropriate links to other sites and associated information.
Services Conducted
Website Features
Styles Creative is very proud of this site, the finished website is uncomplicated and user friendly. To borrow a line from a TV advertising campaign, this site does ‘exactly what it says on the tin’.
- We are particularly pleased with the video on the homepage, which is professionally shot with a clear and informative narrative.
- The branding for this website began with the design of the logo. The clever utilisation of the ‘b’ into a wheelie bin was inspired, yet so simple.
- The functionality of the payments system is fast and easy to follow. The customer can immediately see how far along the process they are by the inclusion of purchasing steps.
- Including details about offline marketing activity are used to reinforce the brand and give added credibility to the product.
Outcome
Since its launch wheeliebincovers.co.uk has enjoyed tremendous success. The website benefits from high ranking in search engine listings, thanks - at least in part to its premium website name, and to continual optimisation of the site.
Styles Creative is very pleased with the sales generated through the website so far, and expect increased sales from ongoing marketing both on and offline as the weather improves and people start to think more about their gardens.
Marketing and Ongoing Development
We will continue to add relevant content to this website, and to maximise awareness from potential customers by search engine optimisation. A marketing campaign involving online and offline promotion will further assist in the development of wheeliebincovers.co.uk. Have you bought yours yet?
