Our client is a long established family jewellery business, operating from Birmingham’s famous Jewellery Quarter for more than a century. Having achieved great success in supplying jewellery to the trade and wholesale market, our client felt it was time to specialise and share some of its expertise with customers on the internet.
A large part of our client’s business is the selling of engagement rings, and offering their extensive range online along with support, advice and information was the way forward.
Brief
The client had very clear ideas about the sort of website that was needed. Here are some of the points which were included in our Brief:
A premium URL was essential for the site, a domain name which would be easily remembered and would help with Search Engine listings.
The client wanted a bespoke E-commerce site which would beautifully showcase the amazing engagement rings offered by the company.
High definition photography would be needed to highlight the unique beauty and quality of each of these beautiful rings, and a zoom feature which would give enhanced viewing to customers.
Prior to launch of the website, an optimised holding page would be created to establish Search Engine credibility.
The website would need to be user-friendly, with a simple search facility to assist users.
Clear product details together with advice and information about choosing the ring, sizing, and aftercare.
A secure checkout with clear delivery details, including returns advice.
The website needed to be fast loading and easy to use.
Services Conducted
Website Features
Styles Creative produced a stylish website and designed a strong brand identity which is simple yet effective. Its website features include:
The custom design of the site reflects the quality and beauty of the rings being showcased, and the professional photographs are sharp and clean, giving users a clear indication of the condition and definition of the jewellery. A bespoke zoom feature enables customers to examine the smallest details of the items.
With fast-loading pages and an easily navigable structure, the website is uncomplicated, allowing the images of the products to dominate the screen.
Styles Creative added a user-friendly search function to aid customers in finding their perfect engagement ring.
The E-commerce functionality of the website is fully bespoke for safe, fast and easy transactions. Product details are clear and uncomplicated.
Advice pages have been included to offer support and information to customers on a range of related topics. This section will continue to be developed and will provide a one-stop resource for users which will encourage users to re-visit the site.
Results
The website has not only fulfilled the original Brief, but has exceeded it on a number of levels. The client is particularly pleased with the result, especially the detailed zoom images which show the clarity and depth of these stunning engagement rings.
The site’s functionality is superb and the ongoing development of the advice pages will continue to enhance this website over the coming months.
The premium domain name (URL) is also instrumental in bringing traffic to the site through improved search engine positioning, and this in turn will continue to result in increased sales.
Marketing & Ongoing Support
Since the launch of this new website, Styles Creative is pro-actively marketing the new website to obtain strong search engine positions. However, the online Jewellery sector is dominated by established competition. We are confident that through our ongoing internet marketing for Engagement-Rings.co.uk, we will quickly establish this website as a major contender in a popular and busy market. Styles Creative will continue to work with the client to develop the website and initiate an ongoing marketing strategy.
