EIC Ltd is a leading facilities management and building services company with offices across the UK. Their client base consists of a wide portfolio of Blue-Chip clients within the commercial, public and industrial sectors, many of whom are household names.
One of our largest clients with a multi-million pound turnover, and employing over six hundred staff, EIC Ltd needed an online presence that matched their well-established offline professionalism. Their previous website had been develop and managed in-house, however they took the decision to outsource the development of their new website, and they selected Styles Creative to work closely with them on this project.
Brief
Extensive discussions with the client resulted in a substantial brief, which included the following elements:
Styles Creative was commissioned to design and fully code a bespoke corporate website, ensuring cohesion with offline marketing material and corporate literature, to present a strong corporate web identity.
A fast and efficient website which is easy to navigate.
A clear distinction between the different elements of the client’s business combined within the same site. It would be important to differentiate between the company’s key services - ‘Engineered Facilities Management’, ‘Engineered Building Services’ and ‘Sustainable Innovations’, whilst retaining a strong, corporate identity.
A simple way for users to contact the client, which also allows data to be captured for future marketing purposes.
Inclusion of Case Studies to demonstrate the capabilities and diversity of the company. This element of the website would provide details of a range of work undertaken in all areas of the company’s business. Highlighting the diversity of the projects completed, it would clearly showcase the abilities of the organisation.
Styles Creative were tasked with taking supporting photographs for the inclusion on the website, which needed to compliment the corporate images provided.
The client required regular news updates and current job vacancies on the site, to refresh the content. This would bring users back to the site to find out more about what the company is doing and any career opportunities that are available.
The site would feature a detailed list of EIC Ltd offices and their strategic locations, ensuring a wealth of local knowledge and that engineers are never far away.
Provide information on the background and history of the company and an explanation of services offered including ‘Engineered Facilities Management’, ‘Engineered Building Services’ and ‘Sustainable Innovations’.
Services Conducted
Website Features
Being mindful of the presence that our client has within their industry, Styles Creative created, from scratch, a fully bespoke website with a truly corporate, professional feel. We included the following features for our client:
As a well-established company with a number of traditional marketing projects already existing, we had to ensure that the look of the website matched the existing corporate identity of our client.
Styles Creative designed an attractive, stylish site, with fast and efficient navigation.
Using our in-house photographer, Styles Creative produced supporting images to supplement those provided. These not only matched but truly enhanced the overall impact of the website.
A simple to use ‘Contact Us’ page was included for users, which would also enable our client to capture data for marketing purposes. This feature generates a fully formatted HTML email to users with EIC Ltd branding.
With training from Styles Creative, the client has been shown how to update some areas of the website. This allows the regular addition of new content in the form of news items and job vacancies. This facility serves to refreshes the homepage on a regular basis and also informs users of the latest developments within the company.
Styles Creative was able to separate the different business functions of the company within the same website by introducing flashes of different colours on relevant pages to identity the business area. Engineering Facilities Management pages are splashed with red, Engineering Building Services are splashed with grey, and Sustainable Innovations are splashed with green. The finished look is attractive and cohesive.
In page promotions and navigation are used to steer visitors to Case Studies and services. This feature can be used to influence which pages of the website are most likely to be viewed, by using the appropriate imagery or wording to entice users to specific areas of the website.
Interactive elements have been included to enhance web functionality and the user experience. One such example is the interactive map.
A detailed summary of Case Studies has been included to highlight existing projects to prospective clients. This comprehensive section showcases the range of work undertaken by the client and the large corporations involved.
Results
Styles Creative is extremely proud of this website. We have produced a streamlined and efficient site which is a good reflection of the first class engineering work produced by our client. It is an attractive, professional, online presence for a world-class company.
The client was very pleased with the result and delighted with the high standard of work carried out during this project. Styles Creative continues to undertake all aspects of internet marketing and further development on behalf of the client.
Marketing & Ongoing Support
This website is a fabulous extended marketing tool for our client. Blending perfectly with their offline promotional material, the site has become part of their ongoing marketing. It enables potential clients to gain a close insight into the company and how it operates.
Styles Creative remains responsible for internet marketing and ongoing maintenance of the website.
