The Garden Furniture Centre, one of the country’s leading garden furniture suppliers, has been trading very successfully both online and offline from their large premises in Warwickshire for many years.
ConservatoryFurniture.co.uk is a new venture for The Garden Furniture Centre. The new website has proved to be an instant success, a conservatory furniture suite priced at £1,400 sold within three days of launch!
Brief
After detailed discussions with the client, a full brief was developed.
Styles Creative was commissioned to develop a fully functional bespoke E-commerce website, with a range of user-friendly features to make visiting the site a positive and enjoyable experience for customers.
As a new venture, it was important to establish a strong corporate identity through a website that would be a one-stop shop for conservatory furniture, accessories, information and support. The corporate identity would need to reflect the style and quality of the furniture itself.
A key element of the website would be an attractive custom design which would stand head and shoulders above the competition, showcasing products and product features. It would offer advice for customers and support them through the purchasing process, with a secure, easy-to-use payment system.
An essential element of the brief was to ensure that the website would perform well in Search Engines, to maximise customer awareness.
For easy communication from customers, a simple method of contact was requested, which would allow the capture of user data for future marketing purposes.
Services Conducted
Website features
Styles Creative was able to offer the client a number of features which would meet the brief and further enhance the look and functionality of the website.
The homepage boasts a gallery of high quality images. Users can easily click through to see a range of the latest conservatory furniture offers.
The site features attractive in-page promotions that successfully entice users to different areas of the site.
Attractive product pages contain a bespoke interactive image gallery, enabling users to zoom in and view detailed high quality images of the products that they are considering.
The website offers simple product selection options, including suggestions for additional items such as add-ons/accessories.
A secure payment page which has been fully customised to match the design and quality of the website. Customers are navigated away from the site to the payment service provider in order to complete the transaction; however customers are directed to a page which has been customised to match the conservatoryfurniture.co.uk site, thereby reducing concerns about online purchases.
As requested, Styles Creative developed the website to be extremely user-friendly. This includes fast-loading pages and clear and simple navigation.
Styles Creative was able to create a strong, corporate identity for the client, which matches the style and quality of the products themselves.
Pages are included on the website which provide information and advice for users, when purchasing products online. This feature not only assists customers at the point of sale, but also provides continuing support which will be developed and updated to ensure customers revisit the site regularly.
The website includes a call-to-action for customers who are able to sign up for a monthly newsletter.
A search facility was built into the website, allowing users to find the products they want more quickly and easily.
Results
Working closely with the client, Styles Creative produced an exceptional E-commerce website with a host of features. The understated yet compelling design, coupled with the simple navigation and high specification was well-received.
The site’s functionality is a triumph, and the attention to detail given to the smallest elements of the site does not go unnoticed.
The client is delighted with the finished website which exceeded the original brief and continues to impress. The client continues to work with Styles Creative on other projects.
Marketing & Ongoing Support
Careful search engine optimisation means that conservatoryfurniture.co.uk has enjoyed a high position on page one of Google and maintains a strong position in search engine rankings.
Styles Creative has provided both on-page and off-page optimisation which maximises marketing for the website. In addition, full internet marketing is managed and developed to ensure a great future for this business.
