Fordworld.co.uk is the website for Ford dealership Arden Garages, based in Stratford-upon-Avon since 1956. A successful family-run business offering new and used cars for sale as well as servicing and MOTs, the client wanted a website that would reflect their professionalism and strong customer care.
The client already had an online presence, but the website was dated and needed a new and refreshing look.
Brief
During early discussions we learned that the client wanted the website to showcase the latest Ford deals and used car updates, with a new and up-to-date design. The project would include a number of elements including the following:
The website would highlight quarterly updates direct from Ford, including special deals and promotions on new vehicles.
Details of used vehicles would be added weekly, displayed with appropriate images and vehicle specifications. Easy to read and simple to use, this section would enable potential customers to determine if a car meets their requirements.
A simple and straightforward contact method would provide users with a way of easily contacting the garage for information and advice or to book a test drive, MOT, car service or to ask about parts.
The website would include details of the garage’s Motability Scheme and encourage contact from Motability drivers via a custom contact form.
Services Conducted
Website Features
The website is attractive and user-friendly, and boasts many features which position it above many other car dealer sites.
A custom build website with strong branding throughout.
Communication is key in the motor trade and the website benefits from a fully functional bespoke contact system which provides customers with a simple method of conversing directly with the Ford used car advisers about specific vehicles.
The website features fabulous, sharp images of all the vehicles presented on the site.
The site highlights the opportunity to book a test drive at the garage, with a custom contact form to prompt users to book.
The homepage includes ‘calls to action’ enticing users to the main sections of the site; New Ford Cars, Used Ford Cars, Ford Test Drive and Ford Special Deals.
Pages giving full information on the complete new car range from Ford, including full specification, image galleries and downloadable PDF brochures.
The site features a Google map with zoom capability, detailing the location of Arden Garages.
The Outcome
The client was delighted with the finished website for Fordworld.co.uk, as Styles Creative delivered a clear and crisp design which was user-friendly and easy to navigate. Our custom design complemented the overall strong Ford brand and is fast-loading and professional.
The site contains all the essential information arranged systematically for ease of use and the functionality of the site is straightforward but effective.
The site performs well on specific keyword searches, such as ‘Ford test drive’. It has been optimised to target other keywords and phrases such as ‘New Ford’ and ‘Used Ford’.
The website could benefit from further optimisation and development; however the client is happy with the performance of this new, improved site which is an enormous improvement on their previous one.
We continue to work with the client in regularly updating the website.
Ongoing updates
Styles Creative updates the website weekly with used car details and also adds the quarterly update on new car promotions from Ford every three months.
