The UK’s leading online retailer of small fridges, MiniFridge.co.uk, has been given a complete re-design by the Styles Creative team. Encompassing everything from the appearance of the homepage to the functionality of the online store, the upgrade represents the next step in MiniFridge.co.uk’s development.

Alongside other respected online retailers such as PressureWasher.co.uk and Winterfield Safes, MiniFridge.co.uk is operated by Sixty Stores Ltd. In recent years it has developed its product range beyond simply selling mini fridges to incorporate a range of cooling appliances for home and professional use, as well as kitchen gadgets and smaller cooling products like cool bags and cool boxes. The most recent additions to the product range include a selection of retro fridges from top brands Smeg and Gorenje, and a Marshall fridge – shaped exactly like the iconic amps. MiniFridge.co.uk also runs a successful custom mini fridge service, providing bespoke wrapped fridges to a variety of well-known drinks companies, as well as commercial and media brands.

The decision to re-design the website was taken so that the successful e-retailer could keep in step with its ongoing expansion and continue to meet and exceed its customers’ expectations. Fundamental changes to the content management system have improved the online store’s flexibility and will make it easier for the development team to make any necessary alterations in the future.

The new design offers an improvement on the way information is presented, and shows each product in its best light. Individual product pages make more use of the available space and present detailed information in an unfussy and approachable manner. Thanks to its new appearance, and the clear colour-coding of ‘call to action’ buttons, the website looks set to improve on its already impressive visitor-to-sales conversion rate.

The new website also emphasises the key benefits of shopping with MiniFridge.co.uk, namely the quality of its customer service and the expert advice available, fast delivery times and a secure online payment facility – operated by SagePay. With a clear link to testimonials from confirmed customers via the TrustPilot website, it is obvious to any visitor that MiniFridge.co.uk values its customers and recognises the importance of delivering quality service.

MiniFridge.co.uk’s engagement with its customers and visitors is also evident in its ongoing commitment to social media. Twitter, Facebook, Google+ and Pinterest pages are all actively promoted by the MiniFridge.co.uk marketing team and so is the website’s blog. Frequent postings and social media updates, as well as regular competitions, keep customers interested in the brand and aware of any special offers and deals.

MiniFridge.co.uk is also continuing its increasingly successful affiliate programs run with Affiliate Future and Trade Tracker. A generous rate of commissions on a high average basket value has seen scores of leading affiliates sign up to the programs – helping the website to boost its sales even further.

By refreshing MiniFridge.co.uk in this way, and renewing its appeal to online shoppers across the UK, Styles Creative has taken the initiative in what is an increasingly competitive marketplace. Thanks to its new look, and more flexible functionality, as well as its ongoing engagement with both customers and affiliates alike, the online retailer looks set to continue its growth in the home appliance sector.