If you’re searching for an online marketing agency to handle this part of your business for you, it helps to know what to look for. Getting the answers to the following questions can be a big step in the right direction.
What kind of ROI can they offer?
A good return on investment is crucial if you want to know your money is working hard for you. A professional SEO company should be able to outline what you can expect to achieve for your investment.
Can you look at their track record?
This is another important element. Look for case studies on their website and find more information about what they’ve achieved for other people as well. Companies very often write about their successes in blog posts, so it might be worth a look through their blog history.
Do they practise what they preach?
Have you ever read about a company who advocates updating a blog on a regular basis… only to find theirs has tumbleweeds blowing through it? Look out for signs like this and go for companies that do everything they do for others.
Have they worked for other businesses in the same area as yours?
This isn’t crucial, but you may feel happier going with a company if they already have a track record in dealing with similar businesses.
How do they build links?
Any SEO companies that guarantee a specific number per month should be avoided. Natural link-building is the way to go with online marketing strategies. Can they promise this is what they will achieve?
Are they interested in your input?
No doubt you’ll have some specific ideas of what you’d like to achieve through your marketing efforts. All good agencies should be eager to hear what you have to say so you can ‘meet in the middle’ and agree on a firm direction to go in.
How much will you pay for their services?
This won’t be the most important element to consider. However you will undoubtedly have a budget to work with and you’ll need to know you can get the services you want for your money. Ask about any other costs as well that may not be included in your basic fee, such as hosting for example.
How will they report progress and results?
The last thing you want is to agree to a deal only for them to fall silent. It could be they’re working hard on achieving the aims you have in mind, but if you don’t know when to expect reports and updates it can be a little disconcerting.
Will they focus on leads, conversions and sales as part of their service?
This is the most important area any digital marketing solutions should focus on. It’s good to be ranked #1 for a specific keyword, but it doesn’t get you anywhere if none of the visitors you get from those efforts actually convert to sales or leads.
How long will it take to start seeing results?
This is probably the question you’ll want to ask first! It’s certainly incredibly important, and anyone who says they can achieve organic results in mere weeks with digital marketing should be discounted immediately. It really does depend on the strategy you have agreed on with your agency i.e PPC, affiliate marketing etc. However around six to twelve months is more usual when you focus on an organic marketing strategy.
As you can see, you can narrow down your shortlist of agencies simply by knowing which questions to ask (and which answers to look out for). This process should give you more confidence in the company you choose to deliver the results you really want.